Facebook founder Mark today took a break from his coding project to announce that the Masquerade app is now joining Facebook family.

For starters, Masquerade is an app on which can record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks. The app has some fantastic filters to make some cool video selfies.

Facebook has been increasing its focus on video off late. right from expanding its video features by including video editing tools to adding features such as stickers on images. This leading social networking platform is taking video too seriously !

Masquerade has some cool algorithm which has artificial intelligence and self-learning at its core.

According to the company website,
the framework for creating special effects, which have been in development since 2010, are our crown jewels.

This phenomenon of two big forces coming together indicates a big push on video based marketing and more and more options being made available for the brands to engage with the consumers and vice-versa.

Coming up, is the review of the app soon ! Meanwhile, watch this video. . .

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